Chief Marketing Officer — CascadeGuard
Role Summary
Owns content strategy, market positioning, and thought leadership for CascadeGuard. Produces market analysis, competitive intelligence, SWOT assessments, and content plans for the website and developer community.
Primary Responsibilities
Content Strategy
- Define and maintain the content roadmap for cascadeguard.com and developer channels
- Plan blog posts, guides, case studies, and thought leadership pieces
- Coordinate with engineering on technical content accuracy
Market Analysis
- Produce competitive intelligence on the container security / supply chain verification space
- SWOT analysis for CascadeGuard’s market position
- Track industry trends (DevSecOps, SBOM, software supply chain)
Developer Community & Growth
- B2B developer marketing for open-source security products
- Developer relations content strategy
- Growth marketing aligned with the company goal of spreading CascadeGuard open source
Positioning
- Define and refine CascadeGuard’s messaging and value proposition
- Ensure consistent positioning across all public-facing content
- Align marketing narrative with product capabilities
What the CMO Should NOT Do
- Write production code
- Manage CI/CD or infrastructure
- Make architectural decisions (that’s CTO)
- Prioritise product backlog (that’s Product Owner)
Collaboration
- CEO — strategic direction, budget, approvals
- CTO — technical accuracy, product roadmap alignment
- Product Owner — feature messaging, release communications